Brand, recipe & the can in your hand.
Brand design, formulation, and Florida co-packing — we hand you finished cases ready to roll, not a deck.
Rooted Revenue Group · Florida · 2026
Florida market system · 2026
Concept to cup.Brand design. Florida manufacturing.Distribution we already own.
For founders with a napkin sketch and brands ready to scale past their backyard. One team. One contract. Tampa to the Panhandle.
The wall between an idea and a sale
A hundred thousand rooms in Florida.
Most brands never make it to the can — let alone the door.
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Restaurants & bars across the state. We build the brand, fill the can in Florida, and walk it into every one of them.
In the wild
Where the cases land.
Kava bars at dusk. Bartenders mid-pour. Coastal patios with sweat on the can. These are the rooms we walk into — and the rooms your brand will live in.
The rollout
Trucks roll out of Tampa.
Cases land where the buyers are.
Real infrastructure. Built for scale. Where growth takes root — Tampa · Orlando · Miami · Jacksonville · Pensacola.
The system
Build. Place. Sell. Reorder.
Four moves, repeated until your brand is the one bartenders reach for without thinking.
Buyer outreach. Real samples.
Restaurants, bars, hotels — visited in person. We bring the case, not the cold email.
In-store education & activation.
Staff training, sampling nights, reorder triggers — the work that keeps a SKU on the menu.
Account management. Velocity tracking.
Volume reports, depletion alerts, and the relationship that turns a placement into a permanent listing.
Florida rollout model
We arrive in phases.
Phase 01 / Launch
Tampa Bay → Orlando
Central west: Tampa, St. Pete, Sarasota. Central east: Orlando, Daytona, Melbourne. First 30 days: 15–20 verified accounts in real brand presence.
Phase 02 / Expansion
Miami → Fort Lauderdale
Southeast: Miami, Fort Lauderdale, West Palm Beach. Southwest: Fort Myers, Naples, Cape Coral. Continued execution with a streamlined engagement plan and outcome-driven relationship rhythm.
Phase 03 / Full state
Panhandle → Northeast
Northwest: Pensacola, Tallahassee, Panama City. Northeast: Jacksonville, Gainesville, St. Augustine. Full-state coverage. Six regions. Every major market.
The thesis
We don't pitch shelf space. We design the brand, fill the can in Florida, and pour the first round ourselves.
— Mike Sutherland, Founder · Tampa, FL
Let's grow
What are you brewing?
Twenty minutes with Mike. We'll tell you whether Florida is ready for your brand — and whether your brand is ready for Florida.
Mike Sutherland · Founder
mike@rootedrevenuegroup.com
mike@rootedrevenuegroup.com